Released on: March 10, 2008, 6:58 am

Press Release Author: Industria and Edgeware

Industry: Telecommunications

Press Release Summary: Companies to simplify management of On Demand Video with its
technology integration

Press Release Body: London, March 10, 2008 - Industria, a leading IPTV solutions
provider, and Edgeware, a technology leader in on-demand TV, have signed a
partnership agreement that focuses on close technical cooperation between the
companies. Under this agreement, both parties commit to closer cooperation on both
technical levels as within sales and marketing.
Building on a clear vision of where the IPTV industry is headed Edgeware and
Industria are aiming to lower the complexities of setting up service and building a
reliable and scalable infrastructure.
Industria recently announced Zignal Cloud, wherein service providers are able to
subscribe to the Zignal middleware solution as a service; lowering total cost of
ownership, decreasing time to market and focusing their efforts on customer care and
marketing. Now, through pre-integration with Zignal Cloud, service providers can
reduce the time to market for on-demand TV services.
Thorsteinn Yngvi Gudmundsson VP Product Development at Industria commented "We are
truly excited to strengthen the relationship with Edgeware. Being able to offer
service providers running their operation on Zignal Cloud pre-integrated access to
the Edgeware solutions creates clear a business value for them. And for the end user
it ensures Time-shift TV, VoD and nPVR are available from the start."
Göran Appelquist VP Business Development at Edgeware commented: "Edgeware is pleased
that the Orbit 2x on-demand server system is integrated with the innovative Zignal
platform. We see the interest in rolling Time-shift TV services picking up rapidly
among the service providers, and with the joint solution we can offer an attractive
solution."
Currently Zignal Cloud is available by invitation only, but service providers can
apply to be included in the program from the Industria website, www.industria.com.
Zignal Cloud will be commercially available in the third quarter of 2008.

About Industria
Industria is a leading provider of broadband TV solutions and end-to-end digital
services projects for telcos, network owners and broadband TV operators.
The Zignal suite of innovative TV solutions enables service providers to provide
consumers with triple-play services and beyond, both fixed-line and mobile. Zignal
helps network operators drive revenues by enabling broadband TV, video, telephony
and other services from different providers to share the same broadband connection.
Among Industria\'s customers are investment companies, telecommunications companies,
utilities and major property developers. The company is involved in several
cutting-edge broadband projects in Northern Europe and the British Isles. For
further information on Industria and the company\'s activities, visit
www.industria.com.

About Edgeware
Edgeware is the leading supplier of revolutionary server systems for on-demand TV,
providing unique technology with unmatched cost efficiency.
The distributed Orbit 2x server solution enables a unique possibility for service
providers to easily integrate on-demand functionality within existing or new
networks - minimizing CAPEX, OPEX and time to market. Orbit 2x offers a wide range
of built-in functionality, including TV on-demand, video on-demand, time-shift TV,
nPVR and ad insertion.
By combining solid-state flash memory and hardware accelerated streaming, Orbit 2x
offers a radically different approach to server design, translating technology to
unmatched customer value.
Edgeware\'s system solutions are chosen by leading service providers, ranging from
hospitality to Tier 1 operators. Read more at www.edgeware.tv
The Orbit 2x on-demand system will be showcased at IPTV World Forum in London, March
12-14, booth 62.


Web Site: http://www.industria.com

Contact Details: Industria Corporate Communication
Tel +354 559-2000
Fax +354 559-2090
media@industria.com

Edgeware AB:
Stephen Hooley at Emmett & Smith,
+44 207 819 4800 , Stephen.Hooley@emmettandsmith.com
or
Maria Leding,
+46 703 580 751, maria.leding@edgeware.tv